Meet the Founders

Emma didn’t plan to work in social media, she fell into it while working as an event manager for Puppy Yoga Sydney. She took over their account and within 8 months grew it from 9k to over 40k followers, with multiple viral videos along the way. One of those still stands as their most liked, reaching 5.6 million views and 713k likes.

Backed by a Psychology degree completed with one of the highest GPAs in her cohort, Emma understands not just what performs, but why. That insight shows in the results she delivers.

Outside of building iconic brands, you’ll find her thrifting, searching for the world’s best matcha, or deep in a wellness rabbit hole as a self proclaimed pilates princess.

Maja always wanted to work in social media and marketing to understand what makes people stop scrolling and how brands build their legacies. Backed by a degree in Business Marketing Management with first-class honours, she combines strategy with a creative eye, knowing not just what looks good, but what actually performs.

She honed her graphic design skills as a freelancer, creating visuals and content for a range of clients while turning ideas into engaging, results-driven campaigns. Most likely behind the camera or on the creative content and design side, she brings ideas to life with structure and flair.

Away from the brand feeds and strategy docs, you’ll find her biking around the city (Lime addict, own bike pending), photographing anything remotely aesthetic, hosting little dinner parties for her friends and living her very type-A life.